Instagram & FB Ads for Photographers by India Earl Education
Facebook Ads is one of the most POWERFUL ways to bring people your direction for the lowest advertising cost. Running ads without a functioning strategy and a working process is a missed opportunity, and when the market seems over-saturated, having and maintaining a presence is crucial. This course is not a quick fix. It’s the building blocks and foundation of a real, solid working process that you can customize for your own business to help you get that edge that sets you apart from the crowd. I am here to give you that upfront guidance that leads without smothering your creativity. I provide the truth about what to REALLY expect with your ads, and give you that peace of mind to know exactly how to maximize your already unlimited potential.
THIS COURSE WON’T COME WITHOUT IT’S SHARE OF HOMEWORK. I ALSO MAKE NO PROMISES THAT YOU WILL GET A HIGH VOLUME OF INQUIRIES IN A SHORT AMOUNT OF TIME. WHAT I CAN PROMISE IS THE TRUTH ON WHAT YOU CAN REALLY EXPECT WITH YOUR ADS, AND GIVE YOU THAT PEACE OF MIND TO KNOW EXACTLY HOW TO MAXIMIZE YOUR ALREADY UNLIMITED POTENTIAL.
Chapters:
Getting Started
Building Out Your Ads
Retargeting & Ads Strategy
What’s Next
01: Introduction to the course
My story
02: Buyer Persona
03: Learning the Basics of the Dashboard
04: Identifying the right objective for your ad
05: Detailed Targeting
06. Setting your Budget
07. Placements
08. Copy Master Class and Selecting Images
09. Building a Complete ad 101
10. What is possible with Retargeting
11. Combining Multiple Ads into a strategy
12. Do you have a Convertible Website?
13: A/B Split Testing
14. Geo-tagging
15. How to Run a Giveaway
Additional Resources
Glossary of Terms
FB ADS Example Strategy Chart
Where to ask for help / Ask Questions!
MY MISSION
- 01 UNDERSTAND
- The opportunities of creating an ad strategy that can serve your business.
- 02 ATTRACT
- Your ideal client with targeting strategies that will send the right message to those you want to connect with.
- 03 IMPROVE
- Your understanding of what everything means so you can have confidence and peace of mind in the ad-building process.
You would benefit from this course if…
01 IF YOU WANT TO TAKE YOUR UNDERSTANDING OF ADS TO A NEW LEVEL
02 IF YOU HAVE WANTED TO LEARN HOW TO CREATE A UNIQUE AD STRATEGY FOR YOUR BUSINESS
03 IF YOU ARE THE TYPE OF PERSON WHO WANTS TO LEARN AT YOUR OWN PACE
04 IF YOU WANT TO TAKE CONTROL OF YOUR MARKETING
QUESTIONS & ANSWERS
Q: Will this course teach me how to run my own Facebook ads?
A: This course is designed to give you the freedom and peace of mind to make your own ads for your photography business. You will understand the ins and outs and feel more confident launching your own Facebook ads.
Q: Will this work for me if I am a Boudoir/Senior/Family Photographer?
A: While the examples listed in this course are primarily for wedding photographers, the principles are the same for any photographer.
Q: What kind of results can I expect from this course?
A: People who launch ads after this course have reported various results. You will see an immediate improvement on traffic to your website and social media. While it is possible to get inquiries at ANY stage of the strategy, we encourage people to run their strategies all the way through in order to see the best results from this course.
Q: Will this course work for me if I am a wedding vendor?
A: This course can apply to ANY wedding vendor as well. While the examples are all for wedding photographers, you are absolutely welcome to learn and will still benefit greatly from this course.
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