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The Creator MBA by Justin Welsh
Build a lean, profitable internet business in 2024-2025
The Creator MBA delivers a complete blueprint for starting, building,
and sustaining a profitable Internet business.
Once upon a time, you had a job.
You traded hours for dollars, clocked in and out, and waited for the weekend. Your skills were confined to a cubicle and your ambitions to an annual review and a 4% raise.
Today, the landscape is much different.
You can take those same skills, amplify them with the power of the Internet, and build a lean, profitable Internet empire. Yet, many people stumble along the way — lost in the maze of tools, tactics, and how-tos.
For years, this information has been fragmented.
To try and piece together a strategy that works from other people’s random videos and blog posts. It’s confusing and overwhelming. There’s no single trusted source you can turn to for a step-by-step process to follow. One that’s rooted in reality vs. “hacks” and short-term “tricks” from people who haven’t really done it.
No one has put it all under one roof — until now.
My new course, The Creator MBA, is the result of 5 years of expertise, proven methods, and actionable strategies.
Included is all the training and resources you need to reliably build a business that affords you the freedom to do everything you want… and nothing you don’t.
What will you learn?
My goal with The Creator MBA is to equip you with the complete roadmap to start and sustain a profitable Internet business.
The course includes a full framework for coming up with business ideas, understanding why and how people buy, developing and testing offers, getting attention, building your email list, pitching, converting, and much more.
If you’re looking for a complete, tried-and-true system that you can use to build and grow the online business you’ve always wanted, this is it.
Straightforward, “hype-free” training
The Creator MBA digital video course is made up of 14 in-depth chapters, 111 lessons, and 19 hours of video instruction that can be completed on your own time.
Powerful Notion Work Station
Included with the course is a Notion-based Work Station that includes tools, processes, and more to help you execute what I teach.
Bonus “Start from Scratch” mini-course
Whether you’re starting from zero or looking to create something new, this mini-course includes everything you need to build out your new idea.
WHAT’S COVERED
Everything you need to start or scale a profitable online business.
As I’ve built my business to $5+ million in revenue and 30,000+ customers, I’ve been recording everything. What’s worked, and what hasn’t. The Creator MBA presents a clear framework for creating a profitable and sustainable online business.
The Long-Game Journey
We’ll start with the foundations. There are no shortcuts. Building a thriving online business is going to take patience and vision.
Creating Your Unique Value Proposition
You’re going to learn how to capitalize on what makes you unique. Learn how to build a value statement, create your UVP hypothesis, and begin creating your movement.
Building & Distributing Content
How do you build awareness? How do you get people to pay attention to what you have to say? Here you’re going to learn how to get the right content in front of the right people. This includes a bonus LinkedIn & Twitter primer.
Creating Stacked Offers
All businesses need to make money to survive. Here I’m going to lay out a complete framework for creating compelling offers – no matter what you sell, and who you’re selling to.
How to Analyze & Improve
Great businesses iterate. You’ll learn how to look at your most important numbers, run experiments, and use what you learn to grow faster and better.
Time Management & Productivity
We all have the same 24 hours in every day – but why do some people get so much more done? Here you’ll learn my time management theories, along with my SMART Annual Planning framework.
Advanced Content Frameworks
Finally, I’m going to present the 10 frameworks I use to create great content that helps me continue to build my audience, get more customers, and develop better offers.
More than just theory.
The Creator MBA includes more than just video lessons.
I built the course with bonus resources to make sure you apply what you learn.
Notion Work Station
To help you apply what I teach, you’ll get access to a Notion Work Station that provides the templates, resources, and more you need to take action.
Bonus Course: How to Start from Scratch
If you’re pretty new to all of this, I’ve bundled in a complete bonus course that walks you through the basics of creating an online business.
Who this course is for?
Not everyone is going to be a right fit for The Creator MBA.
You’re a good fit for this course if:
✅ You know that this course is a tool, and you’ll need to use it.
✅ You’re willing to reassess or even pivot from your existing business ideas.
✅ You know that, like with anything, “showing up every day” and patience is required to create something great.
✅ You know that if success was just a one-size-fits-all simple formula, then everyone would be successful.
✅ You take action and don’t allow yourself to make excuses that keep you from moving forward.
✅ You’re willing to reach out and get the help you need when you get stuck.
You’re not a good fit for this course if:
❌ You equate success with just buying a course.
❌ You’re not willing to do the unsexy work that’s required to run a business.
❌ You’re expecting me to just tell you exactly what to do every minute of every day.
❌ “What social media scheduling tool should I use?” takes precedence over “How do I create something people want to buy?”
❌ You’re expecting CMBA to be a technical manual on tools like Kajabi and ConvertKit.
The Creator MBA will continue to improve and expand.
Every customer gets lifetime access with their one-time payment. I plan on continuously expanding this course with additional content, taught by myself and guest experts. You’ll get these updates free of charge.
Updates could include:
✓ New video lessons
✓ Outside expert presentations and in-depth tutorials
✓ Case studies interviews with successful students
✓ Additions and improvements to the Notion Work Station
✓ Updated software lists and third-party vendor recommendations
WHO’S BEHIND THIS?
Hi – I’m Justin Welsh. I help internet solopreneurs own their work and life.
Being a solopreneur is about embracing life.
We approach our work in a way that prioritizes independence, flexibility, and fulfillment, rather than maximizing our financial gain.
The solopreneur doesn’t ask: “How can I make more money?” They ask: “what kind of life do I want to lead?”, and then build a business that supports that life.
It’s not about getting more. It’s about finding enough.
We keep our businesses lean and nimble — prioritizing simplicity and efficiency in our operations. Sometimes that means a true 1-person show, but often we rely on a small team of freelancers, contractors, or assistants.
At the end of the day, what binds us together is a simple goal: to do what we want, when we want, with whom we want, and to do very little of what we hate.
Frequently Asked Questions
Who is this course for?
The Creator MBA is for anyone who has something valuable to offer the world (which is almost all of us.) I’m going to walk you through how to turn your expertise, knowledge, and experience into a business that stands out. Aren’t sure what to build? I’ll help you with that too.
You’re going to learn how to capture attention, build trust, create products or services that align with the needs of your audience, and leverage email marketing systems, your website, and more to sell at scale.
Whether you sell high-touch offerings (i.e. consulting or services) or low-touch products (i.e., self-study courses), what I teach in CMBA is going to help you create an audience that trusts you and wants to do business with you.
How does this differ from other courses on building online businesses?
There are a lot of “courses on courses”, which has (not surprisingly) led to the creation of many business courses.
What sets CMBA apart is that I’m not just repackaging what I read or learned somewhere else. I’ve built a multi-million dollar online business from scratch over the last few years. I have a large audience –roughly one million people follow me across X/Twitter and LinkedIn. I know how to build an email list because I’ve built mine to close to 200,000.
This isn’t just rehashed information or personal anecdotes. I’ve taken everything I’ve learned, along with the hundreds of private conversations I’ve had with business owners, and developed a systematic framework for starting and scaling an online business.
Who are you? Why should I listen to you?
Hi, I’m Justin Welsh. A little over 5 years ago, I got serious about wanting to free myself from my full-time job. At the time, I was an executive at a healthcare startup. I helped the company grow to a valuation of over $1 billion… but I wasn’t happy.
I wanted my life to be more intentional. I didn’t want to bother with tons of meetings or commuting. My wife and I wanted to be able to spend as much time with our family and friends – which meant creating a business that enabled that lifestyle.
OK, so how did I do that? Through a lot of trial and error. I uncovered what made me unique. I built a personal audience of over 1 million followers. I turned my followers into email subscribers, and now have close to 200,000 on my email list. And I created the right products for my audience, and have generated more than $5 million in business revenue.
I’ve walked the walk. And now I want to help sidestep the mistakes I’ve made.
How long will it take to complete the course?
The course contains a ton of content – it clocks it at around 19 hours of recorded material. Some of you will binge the entire course. Others will pick and choose the content that’s most relevant to you right now.
I’ve also created a mini-course, How to Start from Scratch, that is about 3 hours long. This could be a separately sold product, but I’ve bundled it into CMBA.
This isn’t a course that you’ll be able to consume in a weekend and then start seeing results the following Monday. It’s a blueprint that will take time to learn and time to execute on. But if you’re willing to roll up your sleeves and do the work, you will get results.
I’m totally new to this. Can this help me?
If you’re a total beginner, I’ve built a “course inside of the course” specifically for you. It’s called, “How to Start from Scratch”. Your first goal should be to complete this mini-course and apply what I teach in developing a foundationally sound business, create your first set of offers, and get your first customers.
When you’re ready to expand and systematize the business, you’ll be ready to dive even deeper into some of the more advanced training in the CMBA.
I have a very unique business. Can this help me?
Possibly not. I’ve really tried to make it so that what I teach in CMBA is going to help businesses who have an audience that exists online, and can deliver a service remotely or sell a product digitally.
If your business, or the business you’d like to start, falls outside of that scope, then The Creator MBA might not be the best fit.
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