The Creator MBA by Justin Welsh
Build a lean, profitable internet business in 2024-2025
The Creator MBA delivers a complete blueprint for starting, building,and sustaining a profitable Internet business.
Once upon a time, you had a job.
You traded hours for dollars, clocked in and out, and waited for the weekend. Your skills were confined to a cubicle and your ambitions to an annual review and a 4% raise.
Today, the landscape is much different.
You can take those same skills, amplify them with the power of the Internet, and build a lean, profitable Internet empire. Yet, many people stumble along the way — lost in the maze of tools, tactics, and how-tos.
For years, this information has been fragmented.
To try and piece together a strategy that works from other people’s random videos and blog posts. It’s confusing and overwhelming. There’s no single trusted source you can turn to for a step-by-step process to follow. One that’s rooted in reality vs. “hacks” and short-term “tricks” from people who haven’t really done it.
No one has put it all under one roof — until now.
My new course, The Creator MBA, is the result of 5 years of expertise, proven methods, and actionable strategies.
Included is all the training and resources you need to reliably build a business that affords you the freedom to do everything you want… and nothing you don’t.
What will you learn?
My goal with The Creator MBA is to equip you with the complete roadmap to start and sustain a profitable Internet business.
The course includes a full framework for coming up with business ideas, understanding why and how people buy, developing and testing offers, getting attention, building your email list, pitching, converting, and much more.
If you’re looking for a complete, tried-and-true system that you can use to build and grow the online business you’ve always wanted, this is it.
Straightforward, “hype-free” training
The Creator MBA digital video course is made up of 14 in-depth chapters, 111 lessons, and 19 hours of video instruction that can be completed on your own time.
Powerful Notion Work Station
Included with the course is a Notion-based Work Station that includes tools, processes, and more to help you execute what I teach.
Bonus “Start from Scratch” mini-course
Whether you’re starting from zero or looking to create something new, this mini-course includes everything you need to build out your new idea.
Everything you need to start or scale a profitable online business.
As I’ve built my business to $5+ million in revenue and 30,000+ customers, I’ve been recording everything. What’s worked, and what hasn’t. The Creator MBA presents a clear framework for creating a profitable and sustainable online business.
The Long-Game Journey
We’ll start with the foundations. There are no shortcuts. Building a thriving online business is going to take patience and vision.
Creating Your Unique Value Proposition
You’re going to learn how to capitalize on what makes you unique. Learn how to build a value statement, create your UVP hypothesis, and begin creating your movement.
Building & Distributing Content
How do you build awareness? How do you get people to pay attention to what you have to say? Here you’re going to learn how to get the right content in front of the right people. This includes a bonus LinkedIn & Twitter primer.
Creating Stacked Offers
All businesses need to make money to survive. Here I’m going to lay out a complete framework for creating compelling offers – no matter what you sell, and who you’re selling to.
How to Analyze & Improve
Great businesses iterate. You’ll learn how to look at your most important numbers, run experiments, and use what you learn to grow faster and better.
Time Management & Productivity
We all have the same 24 hours in every day – but why do some people get so much more done? Here you’ll learn my time management theories, along with my SMART Annual Planning framework.
Advanced Content Frameworks
Finally, I’m going to present the 10 frameworks I use to create great content that helps me continue to build my audience, get more customers, and develop better offers.
More than just theory.
The Creator MBA includes more than just video lessons.I built the course with bonus resources to make sure you apply what you learn.
Notion Work Station
To help you apply what I teach, you’ll get access to a Notion Work Station that provides the templates, resources, and more you need to take action.
Bonus Course: How to Start from Scratch
If you’re pretty new to all of this, I’ve bundled in a complete bonus course that walks you through the basics of creating an online business.
Who this course is for?
Not everyone is going to be a right fit for The Creator MBA.
You’re a good fit for this course if:
✅ You know that this course is a tool, and you’ll need to use it.✅ You’re willing to reassess or even pivot from your existing business ideas.✅ You know that, like with anything, “showing up every day” and patience is required to create something great.✅ You know that if success was just a one-size-fits-all simple formula, then everyone would be successful.✅ You take action and don’t allow yourself to make excuses that keep you from moving forward.✅ You’re willing to reach out and get the help you need when you get stuck.
You’re not a good fit for this course if:
❌ You equate success with just buying a course.❌ You’re not willing to do the unsexy work that’s required to run a business.❌ You’re expecting me to just tell you exactly what to do every minute of every day.❌ “What social media scheduling tool should I use?” takes precedence over “How do I create something people want to buy?”❌ You’re expecting CMBA to be a technical manual on tools like Kajabi and ConvertKit.
The Creator MBA will continue to improve and expand.
Every customer gets lifetime access with their one-time payment. I plan on continuously expanding this course with additional content, taught by myself and guest experts. You’ll get these updates free of charge.Updates could include:
✓ New video lessons
✓ Outside expert presentations and in-depth tutorials
✓ Case studies interviews with successful students
✓ Additions and improvements to the Notion Work Station
✓ Updated software lists and third-party vendor recommendations
Hi – I’m Justin Welsh. I help internet solopreneurs own their work and life.
Being a solopreneur is about embracing life.
We approach our work in a way that prioritizes independence, flexibility, and fulfillment, rather than maximizing our financial gain.
The solopreneur doesn’t ask: “How can I make more money?” They ask: “what kind of life do I want to lead?”, and then build a business that supports that life.
It’s not about getting more. It’s about finding enough.
We keep our businesses lean and nimble — prioritizing simplicity and efficiency in our operations. Sometimes that means a true 1-person show, but often we rely on a small team of freelancers, contractors, or assistants.
At the end of the day, what binds us together is a simple goal: to do what we want, when we want, with whom we want, and to do very little of what we hate.
Frequently Asked Questions
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